Straight Talk on Websites, Pricing and Visibility
No filler, no recycled listicles — practical, honestly-written guidance for small businesses actually trying to decide what to do about their website.
What a Real Estate Website Costs — and Why the Listings Often Cannot Be Found
Quotes run from $200 to $25,000, and the line item that breaks most of them is IDX. Worse, the way IDX is usually installed hides your listing pages from Google entirely.
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What a Law Firm Website Actually Costs — and Who Ends Up Owning It
Quotes run from $1,000 to $100,000 for what sounds like the same thing. The number matters less than a question most firms never ask until they try to leave.
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A Year of the European Accessibility Act: What Actually Happened
Enforcement began in June 2025. A year later the picture is genuinely mixed — real court action, real investigations, and, depending on which source you trust, possibly not a single fine.
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Who Actually Owns Your Website? It Is Not One Question
Paying the invoice does not automatically make the site yours. Ownership splits into four separate things, and they can end up with different people.
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The Real Difference Between a Cheap Website and an Affordable One
A low price alone doesn't tell you which one you're getting. Here's how to actually tell them apart before you commit.
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WordPress vs. Custom-Built: Which Is Actually Right for Your Business?
Not a "WordPress is bad" or "custom is always better" argument — a real look at what each approach is actually suited for.
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5 Signs Your Website Might Be Costing You Customers
None of these require a full rebuild to fix — but each one is a genuine, common reason a visitor leaves without getting in touch.
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Is Your Website Ready for AI Search? What GEO and AEO Actually Mean
ChatGPT, Perplexity and Google's AI Overviews are changing how people find businesses. Here's what that actually means for your website — without the hype.
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How Much Should a Small Business Website Really Cost in 2026?
Real 2026 pricing data from a dozen independent sources, and why the traditional-agency range is so much higher than you might expect.
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blog is for
Written for the Decision, Not the Search Engine
Most agency blogs exist to rank. The posts here exist because a specific question kept coming up in quotes and calls and deserved a longer answer than a reply allows — what a website should actually cost, whether WordPress or a custom build makes more sense, who owns the files when the project ends. Each one is researched before it is written, and where the sources disagree we say so rather than picking the version that sells better.
What You Will Not Find Here
No SEO tips — that is a different discipline from building the site, and this is not the place we would write about it. No listicles assembled from other people\'s listicles. No invented statistics — every figure quoted traces to a named source, and where a widely repeated number turned out to be wrong we have said that in the post instead of repeating it. If a piece cannot say something useful, it does not get published.
Where to Start
If you are working out a budget, begin with what a small business website really costs, then the difference between cheap and affordable, which is the distinction most quotes hide. If you are comparing suppliers, who actually owns your website covers the question every checklist tells you to ask and almost nobody explains. Deciding how to build it: WordPress or custom. Already have a site that is underperforming: five signs it is costing you customers. Selling to EU consumers: a year of the European Accessibility Act, which is more mixed than the headlines suggest. And if you want to know how AI assistants decide what to cite, what GEO and AEO actually mean.