Property Website Design
Property businesses — estate agencies, letting agents and property managers — are search-and-filter businesses first, where a site succeeds or fails on how quickly someone finds properties that match what they actually want.
What these
businesses share
People Search by Place, Not by Bedrooms and Price
The standard filter set — bedrooms, price, property type — matches how listings are stored rather than how buyers think. In practice people search by area, by school catchment, by commute, by the name of a neighbourhood a portal has never heard of. An agency site that filters by the places its clients actually name has an advantage over a national portal precisely because local knowledge is the thing a portal cannot replicate. The real estate page goes into how that is built.
Property Advertising Is More Regulated Than Most Sites Assume
Material information requirements, tenancy fee disclosure, and rules on how prices and availability may be presented all bite directly on the listing template rather than on the marketing copy. Several markets have tightened this recently, and enforcement tends to target the listing page itself. What may be omitted from an advert is worth checking before the template is designed rather than after, since retrofitting a required field into a live listing system is where the cost is — see the redesign page for why changing a live template is the expensive route.
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If Your Business Serves Customers, We Can Build For It
Questions, Answered Directly
Your site should do what a portal cannot: filter by the local areas your clients actually name, and carry the local knowledge that made them call you rather than search nationally. Matching a portal feature-for-feature is a contest you will lose.
It varies by market and has been tightened in several recently — typically material information about the property, and clear disclosure of any fees. Because these rules land on the listing template, they are far cheaper to design in than to retrofit.